20
Mar

The LEV geographic market

Already a big change! After all business management is all about change and continuous adjustment... The target market, geographically speaking, should not be developed countries but developing countries. It makes perfect sense: severe pollution and traffic congestion problems, powerful government incentives, increasing purchasing power, not (yet) dependent on gas-guzzling cars, and wide availability of local low-cost manufacturing. The primary market should be the medium-to-large Chinese cities. Expansion to North-America and Europe would only come later.
By the way, this is the initial data collection / brainstorming phase of the project, so don't expect any formal analysis. We are mainly dealing with assumptions and hypotheses that will have to be verified later.


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19
Mar

How the Light Electric Vehicle (LEV) project started

I got the opportunity to choose a topic related to business in China for the term paper of the course "Management of Technology" (a great thanks to Prof. Taylor!): The Production and Commercialization of Light Electric Vehicles in China. One month later, I graduated with an MBA from John Molson School of Business (Concordia University, Montreal, Canada) and, as an natural entrepreneur I started looking for business opportunities. The preliminary study I conducted through this paper proved to be quite promising, so I decided to investigate the feasibility of exporting light electric vehicles (LEV for short) from China to other markets (presumably North America and Europe).


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