The LEV geographic market
Already a big change! After all business management is all about change and continuous adjustment... The target market, geographically speaking, should not be developed countries but developing countries. It makes perfect sense: severe pollution and traffic congestion problems, powerful government incentives, increasing purchasing power, not (yet) dependent on gas-guzzling cars, and wide availability of local low-cost manufacturing. The primary market should be the medium-to-large Chinese cities. Expansion to North-America and Europe would only come later.
By the way, this is the initial data collection / brainstorming phase of the project, so don't expect any formal analysis. We are mainly dealing with assumptions and hypotheses that will have to be verified later.