When we think about new products and services, we tend to imagine young folks entering a high-tech store to buy, say, an iPhone. In his blog Tom Peters points out that the biggest and fastest growing market out there is the silver market - the market of active ageing people.

The Mother of All Markets for Approximately Everything for the next quarter-century is the deeply underappreciated, insanely underserved Boomer-Geezer clan of 100 million or so in the U.S. alone.

So, if you're looking for the next big thing, it would't hurt to think about this underserved, uncool market.