A tiny reflection on wise adjustments to perform when economy is down. This is true as much for individuals as for organizations.

1. Cut costs by increasing efficiency i.e. do the same (or more) with less. Compromising quality is the last thing to do (it's becoming more competitive).
2. Expand to new markets, offering the same products/services (this is market expansion, not diversification).
3. Stay clear from stocks - all stocks, even "sound" ones ? until signs of recovery. Invest in safe instruments with various maturities, for example 3 to 18 months, in order to have some liquidity when stock market bounces back.