Although Agile is born in the world of software development, Agile proponents have realized long ago that Agile is far from having reached its full potential, that areas outside software development can benefit from its values and principles. However, today most Agile transformations are still occurring in and around software development. Successful Agile transformations beyond software development are few and far apart.
To expand from Agile Development to Organizational Agility (also called Business Agility), the first challenge faced by Agile practitioners is to effectively promote Agile to deciders and influencers in functional areas as diverse as finance, human resources, marketing, and in industries that typically rely much less on software development such as manufacturing.
I was (un)fortunate to face this same challenge myself on several occasions and I'd like to share an overview of the obstacles I usually met and of the possible solutions.